With so many different places to advertise, for example, Google AdWords, Facebook, Yahoo Search Engine Marketing, Part 3 Bing and PPC companies can not succeed.
The trick of advertising is that PPC ads are keyword money from ads and keywords that are losing money. From the information that simply reduce the price per click (CPC) for all keywords to lose money, but also, perhaps, the price per click for a keyword, use the money to increase capacity. Nevertheless, control of all your keywords in various search engines, along with any other online forms of advertising such as banner ads, email campaigns, puppy-UPS, video ads, map ads Mobile ads, wallpaper ads and other methods for the first look insurmountable task.
Let's start with how to compete successfully with the quality of search engines (Google, Yahoo and most recently Bing). In search engines, have high quality, of course, a higher rate, because the visitors actually looking for your site! Now is the number of errors that led to the loss of money from advertising on Google, Yahoo or Bing supply more than justified. A simple example is the sale of books on fraud. Let us say that for every purchase of his book to combat fraud, receives an allowance of $ 5. His site also sells books in 2 to combat fraud at every 100 visitors enter your site, it means that your site has a 2% rate. Just take note of a good rate of 1-2%, and in some cases higher than 3%. Now, let's say they are advertising on Google Adwords, and you decide to spend $ 0.50/click keyword fraud. Received 100 visitors a day 1 and 2 sales than expected. Do you have 50 dollars in advertising, and $ 10 in other words, who lost $ 40 on special CPR. But the council to achieve success. After dating conversion rate for the keyword fraud 2% Break key word here is $ 0.10/click, in other words, any bid below $ 0.10, the value for this keyword. This is a very simple example of how keywords to make sure that making money and not lose money.
What is important is that it is very important to try to advertise in all the search engines as possible. Advertising PPC search everywhere 3, right, where they produce a positive result in a positive return. Despite the fact that the search engine is not level in 3 shifts, in conjunction with Google or Yahoo have a very low cost-per-click (CPC). In my personal experience, I found that 3 of the PPC search engines with a positive return, if correct. In fact, some keywords have a greater return on investment from Google or Yahoo. Word of warning, however, click fraud, since the CPC fraud are relatively high when it comes to search engine advertising, level 3, but if you are using click fraud, there is nothing to fear.
Last of all banners, email campaigns, young companies, and other forms of advertising quickly became popular because they are not quality, which is a search engine. However, there are few cases where you succeed in other types of advertising and the bottom line for testing, tracking ROI and determine whether you are always a good investment or not.
Go to the statement: "It is impossible to lose in PPC advertising." The answer is simple, using a special tracking 3rd Party for what? There are so many different sites to advertise in hundreds of individual words, with little or no time to personally examine each key phrase, and I know what changes to make. However, there is a solution, a 3-party ad tracking of all marketing campaigns in one place. A successor, ads will appear at the time of the campaign on the Internet, and the money they are losing money. The keyword data to see the changes, but rather to know what to do. Correction, all the keywords that are losing money, and they are key words that you will be successful.
Some simple ways to keywords that are losing money:
# Reduce the supply of key words
# Changing your ads online
# Change the page to a page more relevant for each keyword.
Three money to create keywords. The review of all the keywords should be, on average once a month for his success. It happens that the keywords should be removed because they simply do not make a profit, even if it is busy.
Conclusion: The quality control of ads, which also control click fraud, to ensure that all movements of traffic quality is crucial to the success of PPC advertising. Using information provided by the Monitoring Group for the Advancement of advertising on the Internet is very important for success. With the announcement to monitor the quality of not losing at PPC advertising!
As it is impossible to lose in PPC Advertising
Labels: Pay Per Click