Direct selling is probably the best way to economically site. Search for advertisers, and in fact, the closing of the offer, but it is not so simple. In the past 6 months, I have more than 10 high-ranking companies sponsor daily blog tips, and to this article, I will share what I learned along the way.
Pluses
* More money: The first advantage to sell your own ads is the fact that the reduction of intermediaries, their potential earnings. Suppose you sell text link ads in the sidebar in the company, and text links for sale at $ 50 a month. With regard to the corporate network to sell ads, eats 50% of the cost, but the final result will only earn $ 25 per month for each text link. If someone is willing to pay $ 50 for a text link to your site, however, means that there is $ 50, from the cost. Why, then with someone else?
* Independence: Of course, the large advertising networks have access to a wide range of advertisers and enhance the authority to close the deal. But if all the requirements (see below), and spend some time in the right place, I am sure you will be able to their own ads as efficiently as the large networks.
* Flexibility: The third advantage of direct sales is that you have much more control over where and how ads are displayed (for example, you can avoid intrusive ads). Google AdSense not bad, but if it is not the content - upset some readers - it is terribly low CTRs.
* Reliability: Finally, we have sponsors and advertisers directly to your blog can be your credibility. Even a small and poorly developed AdSense blog can stick here and there. Once it is determined that the company is ready for a partnership with your site, on the other hand, may indicate that the content and quality of the site is a professional.
The Constitution
Time consumption: When selling their own ad has many advantages, not a panacea. The first drawback of this option is the monetization of time. At this time, the cost to optimize your ads, the search for potential advertisers to engage with the negotiations, and administrative matters (for example, payments, tracking statistics, supplies, etc.).
* Many of the direct requirements is not as simple as money from Google AdSense. As you can see in the next section, a popular blog, professional-looking design, software, and the like.
Unstable: * If you close down for long periods of time, which is likely to find your car looking for new advertisers and site optimization for each new month. The opposite is the case for most commercial networks, where you just code, and that the rest of the work. (If your site or blog, it's just a hobby, therefore, direct mail can not be the best option)
What you need
* Web-site: Before landing, direct mail addresses, you must be a good number of visits to your site. There is no "magic" in this matter, but a good rule of thumb would be only 1,000 visitors a day. If you are under the brands should be focused on the development of transport instead of promising to advertisers. Other factors, such as Google PageRank, Alexa Place and RSS Subscribers can also help. (Note that small objects can also sell advertising directly, but usually the time that the result can not be justified)
* A clear focus: you can use the most popular sites on the Internet (for example, but not as extreme, but you get the point), but if your site has a clear niche, and the public, advertisers are not very attractive. This means that you should not be about 100 different items on the website. Advertisers want to post some of the people, specifically, the better.
* Professional-looking design: If you plan to use on your Web site sponsor, who will likely spend money on a professional design. Advertisers using your product or service on your site, and not many are ready to talk to look ugly site MySpace.
* Visible to sponsors: This is in connection with the previous. Not all the patterns and themes are suitable for direct sales. Preferably you understand what types of advertising, which were sold (for example, 468 × 60 banner, 125 × 125 banners, text links), and the design of the site in order to achieve these goals. Advertisers want the appearance of a good place for them.
* AdServer software: In order for your ad banners and make the band set AdServer statistics. If you have a simple solution to try WP ads. Wordpress plugin for ads to specific special zones to be established. The only drawback is that he did not think it clicks (single print). If you're demanding test OpenAds. You need some time to learn to use it, but it offers almost everything you ever need.
* Advertising of this page: It is very important that the advertising of this page. On this page, want some details about the site, as well as the public, traffic and other factors that may be of interest to potential advertisers. Secondly, make sure that there is a link to this page in the navigation bar, and, if possible, near an area where the ad. You can see an excellent example of this situation in Copyblogger.com.
* Sample letter to advertisers: While some advertisers are you after reading your "Advertising of this page, the rest should be done directly from you. In this case, it's a good idea, the form of a letter to advertisers. There is no single solution for everything here, but you can find some general recommendations:
1. Presented and briefly explained that the e-mail
2. Explain why you decided to join with them and that they should win
3. Provide information about your site (traffic, the user, which is the theme, the audience)
4. For information about advertising opportunities (at the maximum number of advertisers, the monthly fee)
That is according to the information, the advertisers should be able to decide whether they are interested. If so, you will arrange the details. Keep in mind that all information should be provided in paragraphs 2 and 3 if you pass an examination for potential advertisers, he simply ignored it.
* We accept payment: You can do everything, but if they are not in cash - or more importantly, if an advertiser can not pay - the loss of business. PayPal is the best choice here. Note, however, that the personal account will not be enough. You must have at least one of the first to accept credit cards.
Where to find advertisers
Once your direct mail program to begin an investigation with the people. Initially, however, advertisers should look. Do not worry if you initially rejected because you have all of the above requirements, then sooner or later you will find those who have the photo on your site.
* People with a link to your site or article: If a company is ready to make a link to an article or add your site in the "Links" and "resources" section, perhaps to discuss the advertising on your site. Track incoming links.
* People and comments by e-mail: This same principle applies to people who comment on your blog or email. To see how an employee or owner of a company that might be interested in your site, bingo! Contact him or her and talk.
* AdWords advertisers: search advertisers, you can see that most employees do not know about the benefits of advertising on the Internet. If the money was for Google AdWords, but it can be very open to other forms of online advertising. Think of some keywords that are relevant to their subject matter and Google. Check the "Sponsored Links", which, in contact with them. (You can also use the advertisers on the Web sites blocked AdSense)
* Other ad network Google AdWords Although today is the largest network of online advertising, there are many others that could be useful. Make sure that the money for AdBrite, Text-Link-Ads, Blogads, SponsoredReviews and so on.
* Banner ads on sites in a similar referendum in your niche site and see what companies are advertising. If you are interested (eg, fair price for its size), I am sure that you are interested.
* Create a "potential donors" folder: This technique produces an excellent result for me. I have a folder in your browser, called "potential sponsors." Every time I have a company or site that are interested in my sponsors of the site, I bookmark. I have more than 100 sites in this folder, and I do not half of them yet.
How many goods
* You must evaluate the cost. A potential advertiser or sponsor wants to see some benefits for the money they spend on your site, and it may be visible (impressions) and (clicks and sales). Make sure that their advertising is deemed to be met.
* Data: Keep in mind that there are some very effective advertising opportunities exist (for example, Google AdWords), as well as competitive. Whenever a good place for sponsors (in the sidebar or header, preferably), which can then be $ 0,5 CPM (cost per 1000 impressions). If your blog generates 100,000 page views a month, so the banner of the lateral field, valued at about $ 50. Start with low-and their way to the summit. Popular (eg Techcrunch) have a higher cost per thousand impressions, and sometimes reaches $ 10, but he takes great confidence in achieving.
* Cross-check: You can easily verify the type of your AdSense pages directly sell advertising. Look at how much profit from Adsense, and adjust their prices accordingly. Secondly, you can also similar sites that sell ads directly.
* Be flexible in terms of: Flexibility is the key. First, the agreements relating to advertising in the month. People do not make something that is not quite sure. If someone offers you a more equitable return back.
Proposal Court: If you have a very popular site, you will find potential advertisers want to spend real money. If you believe that the transaction creating value for both sides, but you can benefit them. We offer a free trial period if necessary. Some time advertiser lights after you, but sometimes they will confirm this. All you have nothing to lose.
How do you promote your site: New leadership
Labels: Tips