How would you promote the site / blog, which focuses on local events. I know there is a Facebook. Other outposts that should be used?
Interesting question. The first thing that you can try, as you said, is to find sites of social networks and Web 2.0 services, which allow users to filter, region or city.
Facebook is one of them, but you can also try Craigslist, for example. Why not post an ad that you're looking for readers, and in return you offer some interesting and exciting books?
Other services that you can try to include LinkedIn, Squidoo, HubPages, and so on.
If you have a budget for marketing, PPC advertising is an excellent opportunity to obtain high-quality traffic. With Google AdWords, you can specify not only the keywords that you want to bid, but also to the geographic regions ads should be shown.
Another channel that you could study the local Internet. This means that all the blogs, Web sites and online companies, focusing exclusively on your region. Once you've identified these sites (Google is your friend), it is simply a question of approach to them to see how to cooperate in order to increase each movement and impact. Banner exchange, link exchange, cross reviews, you just need to get creative.
Finally, offline marketing can be a good investment for a local websites. Suppose you have a blog about the news is indeed a small town (say, 20,000 people). Getting the announcement of the Sunday edition of local newspaper could bring good results, and it should not, that costs significantly.
How to encourage local blog?
Labels: Blog